How We Grew Keith Nixon's Author Brand With Ads and a New Landing Page

When Keith Nixon approached us, his goal was clear: increase his book sales and strengthen his presence as a self-published author. Like many authors navigating the world of author marketing, Keith faced challenges in reaching the right readers and converting interest into sales. Our team focused on three key areas to boost his book activity: targeted ad campaigns, optimised page management, and ongoing performance analysis. The results show how focused efforts can transform an author’s reach and sales.

Targeted Ad Campaigns That Connect

The first step was to design ad campaigns that spoke directly to Keith's ideal readers. We used data-driven insights to identify demographics and interests aligned with his book’s themes. Instead of broad, generic ads, we created tailored messages that highlighted the unique aspects of his writing style and story.

Best performing Meta image ad

• Ads focused on emotional hooks relevant to the book’s genre

• Clear calls to action encouraging readers to explore and purchase

• Testing multiple ad formats to find the most engaging approach

  
  

This targeted approach increased click-through rates by 40% within the first month, directly impacting book sales. The ads also helped build awareness among readers who had not encountered Keith's work before, expanding his audience beyond his existing fan base.

Best performing Meta video ad

Optimising Keith’s Author Page for his Mailing List

Purpose of the Author Page

We built the author page from scratch to serve as a centralised hub for all traffic, effectively funnelling interest into one location. This strategic approach allows us to take full advantage of the traffic we receive and grow Keith's mailing list significantly.

Key Improvements Made

Many authors overlook how important a well-structured page is for self-publishing success. We made several improvements:

• Streamlined the layout to highlight key information such as book summaries and reviews.

• Added clear purchase links to multiple retailers.

• Included engaging visuals and an author bio to build trust and connection.

These changes made it easier for visitors to find what they needed and take action. The page’s bounce rate dropped by 25%, and time spent on the page increased, signalling stronger engagement. This improvement in page management complemented the ad campaigns perfectly, turning clicks into conversions.

To explore Keith's work and join the mailing list, visit the author page here.

Keith Nixons Author Page

Continuous Monitoring and Adjustments

We maintained a close watch on all activities to ensure constant growth. Author marketing is not a one-time effort but an ongoing process. We regularly checked ad performance and page metrics, making adjustments to improve results each time.

• Paused underperforming ads and reallocated budget to successful ones

• Updated page content based on reader feedback and seasonal trends

• Tested new ad creatives to keep the campaigns fresh and relevant

  
  

This continuous ongoing work helped Keith maintain momentum and adapt to changes in reader behaviour. Over six months, his book sales increased by 60%, and his author brand became more recognisable in his niche.