About
Welcome to The Amazon Ads Blueprint. The Amazon Ads Blueprint is structured to help you understand the complex world of the Amazon Ads platform, designed to help you launch and then optimise your Amazon ads with confidence. We'll learn how to set up campaigns the right way from the get-go, understand which numbers actually matter, and develop a simple weekly routine to grow sales without drowning in data. The course is built around the SCALE method, which breaks everything down into five clear steps: S – Set the Foundation (Module 1: Understanding how Amazon Ads work, setting up our account, match types, etc.) C – Choose & Prepare (Module 2: Selecting which books to advertise, keyword research, account structure, expectations) A – Activate Campaign (Module 3: Launching ads using a proven structure, reader targeting, building campaign types) L – Learn & Optimise (Module 4: Weekly optimisation system, tracking performance, making smart data-driven decisions) E – Expand & Grow (Module 5: Growing your results, increasing visibility, long-term scaling, campaign architecture) Each module includes clear instructions, terminology explanations, and screenshot prompts so you can follow along visually as you complete your setup. And there are other tools and resources from Writem that you can call on as you proceed.