About
This course is designed to give a clear, practical understanding of how to use BookBub Ads to effectively promote books. Whether we’re new to advertising or looking to improve existing campaigns, this step-by-step training will show us how to create ads that reach readers, drive clicks, and support long-term book sales. BookBub Ads is a powerful self-serve platform that allows us to control who sees our ads, when they see them, and how much we spend. Unlike Featured Deals, we don’t need to apply or wait for approval. We can run ads for any book, at any time, and target readers based on their interests and retailer preferences. Throughout this course, we’ll learn how to: - Set up and manage BookBub Ads campaigns from start to finish - Design effective ad creatives that stand out to readers - Target the right audiences using author and category targeting - Set bids and budgets that balance visibility with cost control - Monitor campaign performance and make data-driven adjustments - Avoid common mistakes that waste budget and reduce results - Apply advanced strategies to scale up successful ads over time By the end of this course, we’ll know how to build, test, and optimise BookBub Ads with confidence. We’ll have a system in place that helps us promote our books efficiently, reach new readers, and improve return on investment with every campaign. This course is about giving us the skills to manage our advertising with clarity and control. Let’s get started.