About
Welcome to The Facebook Ads Blueprint for Authors. This course takes us step by step from having no advertising presence to running profitable campaigns that sell books, grow our readership and build our author brand. We'll learn not only the technical setup but also the strategy and decision-making that successful authors use to make their ads pay. We use the P.A.G.E.S. framework throughout the course, so we always know where we are in our journey: P.A.G.E.S. = Plan – Assemble – Generate – Execute – Scale Plan: Lay the foundations by setting up accounts, pages and campaign structures. Assemble: Gather the elements needed to run effective ads: the book to promote, the audience to target, the visuals and the copy. Generate: Create and launch ads, tracking their performance from day one. Execute: Manage campaigns, monitor metrics, and refine targeting. Scale: Grow the best-performing ads to reach more readers and increase profit. By the end of the course, we'll have the skills, tools and confidence to run Facebook ads that bring real, measurable results for our author career.