Unlock Hidden Sales Potential with This Simple Publishing Hack 📚

Jan 6
3 min read

Why Every Author Should Be Adding Paperbacks to Their Strategy—And How It Can Double Your Reach!

As an author, you’ve probably heard a lot about the importance of publishing e-books. But should you consider publishing a paperback version of your book as well? In Part One of this two-part series, we’ll explore the value of adding a paperback option to your publishing strategy and break down what’s required to publish one on Amazon compared to an e-book.

The demand for physical books, including paperbacks, remains strong despite the digital age. Recent data shows that over 65% of book sales in the U.S. are still from physical books, and certain genres like nonfiction, self-help, and children's books tend to perform better in paperback format. Additionally, readers in older age groups tend to prefer printed books over digital ones, giving authors access to a broader audience by offering paperbacks. Global trends indicate a continued interest in physical books, especially in emerging markets, which are experiencing a resurgence of print culture. This makes paperbacks an essential part of a diversified publishing strategy.

Why a Paperback Adds Value to Your Book

Even though e-books are extremely popular and convenient, paperbacks remain a valuable addition to any author’s catalog. Here’s why you should consider going beyond digital:

Catering to a Different Audience

Some readers still prefer the tactile experience of a physical book. By offering a paperback version, you’re giving readers the option to choose the format they love most.

Physical Readers: Many readers, especially in genres like non-fiction or literary fiction, prefer physical copies for highlighting or note-taking.
Gifting: Paperbacks make for great gifts. Many people are more likely to buy a physical book as a present rather than an e-book.

Case Studies

Take the case of Sarah, a self-published romance author. Initially, Sarah only released her books as e-books but found that her sales plateaued after a few months. After adding paperback versions, her sales surged, with 40% of her revenue now coming from paperbacks. She credits the increase to reaching readers who prefer physical copies and tapping into opportunities like book fairs and author signings.

Another example is Jason, a nonfiction author, who found that offering a paperback version improved his credibility, leading to speaking engagements and partnerships with local bookstores that wouldn’t have been possible with e-books alone.

Credibility and Professionalism

Having a paperback gives your book an additional layer of legitimacy. A tangible product often feels more "real" to readers, and it shows that you’re taking your publishing journey seriously.

Author Authority: A paperback enhances your reputation as a serious author, which is especially valuable if you’re doing in-person events like book signings or speaking engagements.
Library and Retail Opportunities: Physical copies can be listed in local bookstores and libraries, which can help you reach a wider audience.

Expanded Sales Channels

By publishing a paperback, you tap into additional sales avenues. While e-books are restricted to online retailers, physical books can be sold at in-person events, book fairs, and even on consignment at local shops.