Top Strategies to Boost Your Online Presence
- Aug 3
- 4 min read
Stop scrolling if your book sales are stuck or your marketing feels like shouting into the void. You’re not alone, and more importantly, you’re not out of options.
Building an online presence isn’t about luck or spending blindly on ads. It’s about smart, consistent moves that create a machine working for you 24/7.
Why Online Marketing Is Your Best Bet for Growth
Here’s what most authors miss: writing the book was the hard part. Marketing it shouldn’t be. Online marketing is the engine that drives visibility, engagement, and ultimately, sales.
Think of online marketing as your digital storefront. If it’s cluttered, confusing, or invisible, no one’s going to stop by. But if it’s clear, inviting, and easy to navigate, you’ll see steady traffic and leads.
Key benefits of online marketing:
Reach your audience where they spend time – social media, search engines, email.
Build trust and authority with consistent, valuable content.
Track what works and pivot fast with real-time data.
Create funnels that turn visitors into buyers without you having to chase them.
If you’re still relying on random posts or hoping for organic luck, it’s time to get strategic.
How to Build a Strong Online Marketing Foundation
Before you dive into tactics, nail down the basics. This is where most authors waste time and money.
Clear Brand Identity
Your author brand isn’t just your book cover or logo. It’s the promise you make to readers. What do you stand for? What unique value do you offer? Define this clearly and keep it consistent across all channels.
Optimised Website and Landing Pages
Your website is your home base. It needs to load fast, look professional, and guide visitors toward a clear action – signing up for your newsletter, buying your book, or booking a consultation.
Use landing pages tailored to specific campaigns or book launches. These pages should have one goal and one call to action.
Email List Building
Social media algorithms change. Your email list is the one asset you own. Offer something valuable – a free chapter, a checklist, or exclusive content – in exchange for email addresses. Then nurture that list with regular, helpful emails.
Content Strategy
Don’t just post for the sake of posting. Plan content that educates, entertains, and converts. Mix blog posts, videos, and social media updates that speak directly to your ideal reader’s pain points and desires.
Consistent Posting Schedule
Whether it’s daily, every two days, or every three days, consistency beats intensity. Show up regularly to build momentum and trust.
What are the services in digital marketing?
If you’re wondering what exactly falls under digital marketing, here’s a quick breakdown of the core services that can transform your online presence:
Search Engine Optimisation (SEO): Making sure your website and content rank high on Google so readers find you organically.
Pay-Per-Click Advertising (PPC): Targeted ads on platforms like Google and Facebook that put your book in front of the right eyes fast.
Social Media Marketing: Building and engaging a community on platforms like Instagram, Twitter, and Facebook.
Content Marketing: Creating valuable content that attracts and retains your audience.
Email Marketing: Direct communication with your readers to build relationships and drive sales.
Conversion Rate Optimisation (CRO): Tweaking your website and funnels to turn more visitors into buyers.
Analytics and Reporting: Tracking what’s working and what’s not so you can make data-driven decisions.
At Writem, we don’t just talk about these services. We build the machine behind your book’s success using proven strategies and tools.
How to Use Digital Marketing Services to Your Advantage
You don’t have to do it all yourself. Partnering with experts who understand book marketing can save you time and money.
Here’s how digital marketing services can help:
Custom Landing Pages and Funnels: We create pages designed to convert visitors into leads and buyers. No fluff, just results.
Targeted Ad Campaigns: Stop wasting ad spend on broad audiences. We laser-focus on readers who want your book.
Email Automation: Set up sequences that nurture leads automatically, so you’re always moving prospects closer to a sale.
Content Templates and Calendars: Get proven frameworks that make content creation faster and more effective.
Consultations and Coaching: Personalized advice to troubleshoot your marketing challenges and scale your efforts.
One author we worked with saw a 40% increase in sales within three months after implementing our Author Accelerator program. We didn’t change the book - we built the machine behind it.
Taking Action: Your Next Steps to Boost Online Presence
You’ve got the blueprint. Now it’s time to act.
Audit your current online presence. What’s working? What’s not? Be honest.
Set clear goals. More email subscribers? Higher book sales? More consultation bookings?
Choose one or two strategies to focus on. Don’t spread yourself thin.
Consider professional help. Our digital marketing services are designed specifically for authors who want to stop guessing and start growing.
Commit to consistency. Marketing is a marathon, not a sprint.
Remember, the book is your product. Marketing is the engine that sells it. If you want to see real traction, you need a system that works for you day and night.
Ready to build your author marketing machine? Let’s talk.
If you’re tired of wasted ad spend and no traction, it’s time to get strategic. Our Author Roadmap and Author Accelerator programs are built to help you build a sustainable online presence that drives leads and sales.
Writing the book was the hard part. Marketing it shouldn’t be.
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