15. How to Write a Press Release To Gain Media Attention

Jan 16
1 min read

Attract media attention for your book launch

Getting media attention for your book can be a game-changer for sales and visibility. One of the most effective ways to reach the media is through a professional press release. But if you’ve never written one before, it can seem like a daunting task. The good news is, it’s simpler than you might think.

A press release is a concise, informative document that provides key details about your book to journalists, bloggers, and media outlets. It’s your opportunity to make a strong first impression and spark interest in your story.

What to Include in a Press Release

1. Attention-Grabbing Headline

Your headline is the first thing journalists will see, so make it count. It should be clear, concise, and highlight the most newsworthy aspect of your book.

Example Headline:

“Debut Mystery Novel from Award-Winning Short Story Writer Explores the Dark Side of Small-Town Life”