About
Running ads shouldn’t feel like gambling. Most authors who try Facebook or Instagram ads end up wasting money. The ads get impressions but no clicks. Clicks but no sales. Worse, you don’t know why, and you have no idea how to fix it. This course changes that. We’ve built a clear, step-by-step system to help you run book ads with purpose. You’ll learn how to set up Ads Manager properly, choose the right campaign type, and create scroll-stopping ads that drive results. All using tools designed specifically for authors. You’ll discover how to: Set goals so Facebook can grow properly Build great ads using templates (that are proven to sell!) Use your data so you know what’s working Find the right audience Scale what works You’ll also learn the “organic-first” strategy: a method to lower costs and increase performance fast. By the end, you’ll know exactly how to plan, launch, and grow profitable ad campaigns from any budget. This is how authors run ads that sell books.